Wow! I've always had a good image of the record label !K7, ever since Kruder & Dorfmeisters DJ Kicks compilation and artists such as Dani Siciliano, Nightmares on Wax or Kid Loco.

But now, with their Respect the Music campaign they've got my respect, as well. Here's a quote from their press release:

"NO copy protection" is an indication that there is a reciprocal loyalty between the buyer and the label. The old song about mutual give and take has been given a new verse: Copy protection kills customer relationships. "NO copy protection" adds a new chorus. For only those to whom respect is given show respect themselves. Music is valuable. Those who love it, treat it accordingly: Trust is good. Nothing is better.

via slomo